KATRINA KAIF
IS THE NEW FACE OF L’ORÉAL PARIS
Katrina joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of L’Oréal Paris
“I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes
sheer glamour and is a beauty icon to millions across the globe. She has risen to
the top through sheer hard work and is an inspiration to all. Today we are proud to
welcome her into the L'Oréal Paris family and hope to have a fabulous association
with her”, said Satyaki Ghosh, Director, Consumer Products Division,
L'Oréal India.
“I’m honored to be a part of the L'Oréal Paris family; it’s been a brand that I have
always admired for its glamour and powerful message of ‘Because you’re worth it’.
The stunning women that represent the brand across the globe are strong
motivators. It is an incredible privilege to be joining this league of ladies. I'm
looking forward to working with the L'Oréal Paris team in India and creating some
new global beauty trends,” said Katrina Kaif.
Manashi Guha, General Manager, L’Oréal Paris says, “In India, L'Oréal Paris
has grown immensely to become an extremely important part of the L'Oréal
consumer portfolio. We have made significant leaps in terms of our product range
and their relevance to the modern Indian woman. Our spokespeople are
passionate and talented individuals and sources of inspiration for our generation
thanks to their vision, engagement and talent. Katrina beautifully embodies the
qualities that represent our brand and we’re very happy to have her on board with
us.”
Global ambassador for L'Oréal Paris - Aishwarya Rai Bachchan who has
been a part of the brand for 12 years said, “I would like to extend a warm
welcome to Katrina to the L'Oréal Paris family. I am sure she will enjoy
representing team India as brand ambassador and I wish her the very best.”
Katrina Kaif has an outstanding film record and has carved a niche for herself in
the Indian film industry. She has received multiple award nominations for the
variety of roles she has portrayed and has been a part of several successful films
like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and
Dhoom 3.
L’Oréal Paris is a truly global beauty brand combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Our signature phrase, “Because I’m Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.
As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations among many others.
L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, "you're worth it".
For further information please contact:
Henna Punjabi | Tanisha Bhasin
Genesis Burson-Marsteller
E: henna.punjabi@bm.com | tanisha.bhasin@bm.com
M: + 91 9820880243 | + 91 9820137266
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